23 Feb SME Of The Week | Lit Candle Lab
Did you know more than 70% of our emotions are determined by the sense of smell?
I definitely didn’t either until stumbling across Lit Candle Lab. Olfaction is the most powerful sense of our five, as the human nose has roughly 400 types of scent receptors that can detect at least 1 trillion different odors. Given these receptors are closely linked to the region that holds memories and emotions, this explains why the mouthwatering aroma of roasted chestnuts smell like Christmas with family, or a whiff of a cologne rushes a wave of nostalgia from an old ex. Essentially smell is like a time machine.
Most candles on the market are made of paraffin wax, which not only emits carcinogenic chemicals, but also explains why you see recs to burn them in open-air environments. Not ideal. On the other hand, soy wax – the main ingredient of Lit Lab candles, is non-toxic, a safer and healthier alternative for humans, pets, and the environment. Thus, rest assured when you use a soy candle, you will find a a slow, even, and most importantly, clean burn— leaving both a green footprint and a delectable scent.
The most amazing part about this young company (apart from its awesome environmentally friendly message) , is that you can even create your own bespoke candles using a huge selection of all natural ingredients. And I do mean, HUGE!
Make sure to have a gander right here.