Top Marketing Tools for 2018

Top Marketing Tools for 2018

Brand new year, brand new ideas.


With 2018 just around the corner, we round up the Internets best marketing tools for Small Business owners so you don’t have to.


Each app has been tried and tested by us, and we have been ruthless with the picking. We have stuck to the free ones, however some do have an upgrade that you have to pay for. Running a business is tough, let us help you with these top 5 marketing tools:








A classic favourite of any young startup, pixlr is an easy to use alternative to Adobe Photoshop. Currently free to use, the platform is a fantastically affordable option, compared to the £1000+ Adobe version. Yes, it is of course limited in its functionality, for example the maximum pixel size you can work with is 4000, however for the price point I will by no means complain.


Apply a quick fix or add a personal touch with creative effects, overlays, and borders. It is ideal for touching up photos and its easy to use functionality makes it our number one marketing tool for 2018.  (In fact we used it to get rid of the background on this logo right here to the left!)










We came across biteable recently and fell in love with it. Make a video online for free with the video maker & animation maker. Full disclosure, to remove the watermark will cost you, but for a year long subscription at under £100, I think its worth it.

As an app, I feel it is important to experiment with humanisation. We have used biteable to create our own little shiny knight robot. The robot will walk you through our most frequently asked questions, and explain all our newest functions via a quick 30 second – 1 min video. The videos are perfect for social media and tutorials.











Buffer is began as an easy way to schedule tweets in 2010. Today, they are considered one of the leading social media management tools. They have come a long way since their birth, and now boast of a comprehensive platform with great UX. Schedule your tweets, instagram, facebook and even linkedin posts, all together, or pick and choose.


Buffer is great for social media management, especially when you are a small business owner wearing many hats. it allows you to schedule all your main content on Monday to run throughout the week. However, do not forget that social media is meant to be for those real time moments. Don’t over do it with the scheduling and try to be reactive to any relevant situation.











Yes you are reading correctly, YouTube is on the 2018 top marketing tools list. Despite being considered a relic in terms of its inception being 2005, the powerful tool is seeing a huge increase in users and traffic. With video content only rising, we predict Youtube will take a dominant seat amongst brands and influencers a like.


Unlike some apps which wiped out user followings over night (Vine), YouTube is here to stay, and we are excited to see how it develops with its increasing popularity.










Something I have just found out is that Slack, is actually an acronym for “Searchable Log of All Conversation and Knowledge”, which makes it even more wonderful than a second ago!


Slack is fantastic for a young start up, especially when colleagues work remotely. It is easy to use and reminds me of a far more advanced version of Yahoo messenger (I am showing my age now). You can search for terms or files that you have shared internally, and the best part about it, notifications pop up on your mobile phone too.


Slack is cloud based, and is slowly becoming the staple communication tool for tech start ups and creatives alike around the globe.







Any apps that have missed my attention? Please do get in touch – would love to hear from you!





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